Coverage for Bae et al, 2015: Why some colors appear more memorable than others:

Scientific American: The color you remember seeing isn’t the one you saw

Philly ABC6: Why what we see isn’t always what we remember

London Daily Mail: How well can you remember color?

Mirror U.K.: How well can you remember?

CBS Sacramento: Colors you remember may not be the colors you saw

Fast Company: Science says you don’t remember colors as well as you think

Live Science: How the brain remembers color

Medical Daily: Why the brain struggles to remember color

Baltimore Fishbowl: Our brains see colors, but don’t remember them 

Futurity: Memory for color is surprisingly vague

Medical Express: When the color we see isn’t the color we remember 

Neuroscience News: Why it’s hard to remember colors

Epoch Times: Memories are surprisingly vague


 The ambiguously colored dress

Finally, my field of research has gone viral! 

Media coverage, in reverse chronological order: